Emerson & Ella

Company Description

Emerson & Ella is a children’s clothing company that wants to celebrate the playtimes, naptimes, and all the times in betEmerson & Ellaen that take place during a childhood. By providing parents with quality items at affordable costs, Emerson & Ella strives to satisfy the needs of the children wearing the clothing and the parents caring for the children. By using natural fibers, Emerson & Ella makes their clothing more comfortable to wear, easier to care for, and safer for the environment. At Emerson & Ella, our customer’s needs are our first priority. We aim to create quality pieces that last longer than a season (unless your growing children outgrow them!). The clothing will feature traditional children silhouettes and shapes, but with trendy twists in the colors, patterns, and prints. Emerson & Ella wants to offer parents an alternative to the mass-market children’s brands like Ralph Lauren and Lilly Pulitzer. The focus of Emerson & Ella will be on little girl’s dresses. The sizes will be based on traditional children sizing: infant, 2T-4T, and 4-6x. While the prices will range from $30 to $100, the average dress will cost about $70. While prices do go up to $100, these items will feature more than one fabric that would be appropriate for special occasions. The average dress will be made of cotton and go up to $70 so they will be more reasonable for children’s clothing.