Salty Girls

Company Description

Salty Girls produces accessories and products for female surfers.  Salty Girl?s aim is to enhance the surfer-girl lifestyle by creating women-centric surf accessories and health and beauty products. By definition, salt is an element that gives flavor or zest. Salty Girls gives flavor and zest to quality surf merchandise!  

Surfing is by and large a hyper-masculine industry with the vast majority of core surfing gear and accessories being made and marketed towards men.  HoSalty Girlsver, there is an large demand for women directed surf products, as demonstrated by the overwhelming success of clothing companies like Roxy, Patagonia's WaterGirl, Toes on the Nose, and Volcom Girls to name a few.

When we walk into a surf shop today, the only merchandise geared towards women, with the exception of wetsuits and the rare surfboard, is clothing, footwear and jewelry.  All of the mass marketed surf accessory products such as surf wax, wetsuit cleaner, leashes and surf bags are designed by men, for men.  Given the choice, we believe women will chose products that are fun, feminine and functional.  Salty Girls addresses this hole in the surf accessory market by delivering high quality, female-centric surf products that are fun and functional in the water and on the beach.