BENASSINI Y ASOCIADOS, CONSULTORES EN MERCADOTECNIA SC

Company Description

ABOUT US

BENASSINI Y ASOCIADOS, CONSULTORES EN MERCADOTECNIA SC STORY
We are a Mexican agency with more than twenty years of experience in the research in both domestic and foreign markets.

We work with passion to support the development of enterprises through diverse studies.

The purpose of these studies is to compile the knowledge and assessment of all elements of a sector, including its management and performance, especially in the following:

Legal and institutional framework sector

Quantity, quality, continuity, coverage and accessibility of services

Physical infrastructure and management services provided by institutions

Demographic, economic and financial

Investments, resources available and needed

Human resources available and cost of labor

Social conditions of the markets served

Impact of these markets on the economy

Safety conditions

Environmental and health

Sizing the market and its segments

Evaluation of the characteristics and value

We conduct this compilation and analysis mainly through:

DOCUMENTARY RESEARCH, which is complemented by quantitative and qualitative studies, according to customer needs:

QUANTITATIVE RESEARCH SURVEYS
FOCUS GROUPS
IN-DEPTH INTERVIEWS

BENASSINI CONSULTANTS offers to find business opportunities in international markets, especially in Latin American Countries.

Identification of business opportunities.

Finding markets for specific goods and services in different countries, such as organic products and other higher added value services or manufactured goods.

In national markets we mainly conduct the following types of research:

Analysis of franchises and business properties to locate new markets.
Assessment studies to identify business and growth opportunities.

For foreign companies:

Documentary research in both English and Spanish languages in any country or region in the world, especially in Latin America.

Maquila of fieldwork in the quantitative and qualitative areas in any place in the Mexican republlic and Latin America.

AD HOC Research

Our clients want specific and complete answers to their problems. So we abandoned the old concept of market research agency, to become a consulting firm that is able to use research as one of the main tools to design the best ways forward.

We pose models based on solutions, rather than techniques, since models lead us more clear and easily to the design of an appropriate methodology for each case.

Segmentation
WHO IS OUR CUSTOMER?
Provides information on the demographic and psychographic segments of the population with the potential to buy and consume our products and services..

Consumer purchasing profile
HOW DOES OUR CUSTOMER BUY?
It is helpful to know the attitudes, buying habits, preferences, reasons and consumer uses.

Image and positioning
WHICH IS THE MAIN IMAGE THAT OUR CUSTOMERS HAVE OF OUR PRODUCT OR SERVICE?
It helps evaluate the different perceptions of users regarding our products or services.

Concept test
IS OUR CUSTOMER INTERESTED ON A NEW IDEA OR PRODUCT?
Helps to clarify the idea and the product or service concept.