Boiish Inc

Company Description

About BOIISH BOIISH is a new fashion forward beachBoiish Incar line for men, in New York City. BOIISH provides today&＃039;s men a new innovative apparel line that reflects "his" athletic, fashionable and affluent lifestyle. The Company began selling its line to men&＃039;s boutiques across the United States for a Spring 2006 launch. Mission BOIISH&＃039;s mission is to compliment today&＃039;s men&＃039;s beachwear apparel with products that speak to "his" lifestyle and sense of fashion. The company&＃039;s goal is to provide retailers with a mix of commerce and art that reflects today&＃039;s Metrosexual male in his needs and wants for apparel that suits his cosmopolitan lifestyle. Target Market The BOIISH man is a body conscious guy, well salaried with substantial disposable income, socially outgoing, a vacationer who enjoys warm weather and outdoor activities at the beach, goes on cruiseships and enjoys resorts. BOIISH offers a full line of men&＃039;s swimwear, leisure pullovers, tees and pants and resort apparel. Most apparel and accessories are available to ship same-day. BOIISH sizes are: Small, Medium and Large. We proudly manufacture our clothing line in the USA. Dress up or down with accessories from our men&＃039;s clothing line, featuring: Swimwear, Leisure and Resort apparel. Don&＃039;t forget to check back with us in the Spring for a preview of our upcoming "Resorts Night Life", an evening clothing line to be added in Fall 2006