Central Affirmative Co., Inc.

Company Description

The LEADING KIOSK TYPE- FRAGRANCE SPECIALTY STORE with 467 STORES in malls throughout the Philippines.

WIDE RANGE of fragrance products, up to 100 VARIANTS

PRODUCT: Specializes in FRAGRANCE PRODUCTS
EDT-Eau de Toilette, EDC-Eau de Cologne
HIGH QUALITY versions of designer brands at
AFFORDABLE PRICES

TARGET MARKET: Mass market Age Group:TCentral Affirmative Co., Inc.ens, Teens, Young
Adults

PRICING STRATEGY: Lower or Parity Pricing (v.s. competing brands)
DISTRIBUTION: Malls, Key Accounts, Institutionals, Dealers,
Distributors and International Sales