FREEHAND MARKETING

Company Description

A Rich Heritage
PACSUN was founded in 1999 as a family-run workshop, in Ahmedabad (INDIA), six skilled workers handcrafted a collection of Backpacks & Travel Bags using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Pacsun craftsmanship.

Now greatly expanded, PACSUN continues to maintain the highest standards for materials and workmanship. PACSUNs exceptional work force remains committed to carefully upholding the principles of quality and integrity that define the company. FREEHAND MARKETING attribute the prominence of the PACSUN brand to the unique combination of our original Indian attitude and design, our heritage of fine quality goods and custom fabrics, our superior product quality and durability and our commitment to customer service.

Defining Classic Indian Craftmanship
During the last decade, PACSUN has emerged as India's preeminent designer, producer, and marketer of handbags, business cases, luggage and travel accessories. Continued development of new categories has further established the signature style and distinctive identity of the PACSUN brand.

Broad Reach
PACSUNs distribution strategy is multi-channel. As of March 2011, there are nearly 100 retail stores, across 6 states in India, with more retailers expected to join this calendar year. In addition, PACSUN launched its website www.seasonbag.com.

Having tie up with major logistics service providers for smooth & intime transportation of goods.

Crafting the Future
While PACSUN continues to be one of the best recognized Backpack brands in India, its long-term strategic plan is to increase international distribution and target international consumers,. Intent on maintaining a consistent brand strategy domestically and abroad, this ownership structure provides PACSUN with complete control of its distribution in India. With a global vision in place.

PACSUNs corporate headquarters remain in mid-town Ahmedabad. Retained with Culture & Heritage of the walled city of AHMEDABAD.