HONGXING ERKE GROUP

Company Description

Corporate Profile: Established in 2000, China Hongxing Sports Limited is one of the leading domestic sports brand companies in the PRC. HONGXING ERKE GROUP primarily engaged in the design, manufacture and sale of an extensive range of sports footwear, as well as the sale of a wide range of sports apparel and sports accessories. The Group successfully listed on the main board of the Singapore Exchange Securities Trading Limited in November 2005. Our products are distributed and sold via an extensive retail sales network spanning more than 3, 800 points of sales across the PRC. Our headquarters and sports footwear production facilities are strategically located in Quanzhou City, Fujian Province, the PRC, which is widely acknowledged as the shoe capital in the country. Our current annual production capacity of sports footwear is approximately 23.9 million pairs of sports footwear. We are actively involved in advertising and promotional activities to raise the profile of our Erke brand to consumers. We advertise our products regularly in print media such as magazines, billboards and newspapers, on television channels, and on the Internet. On the sponsorship front, in addition to sponsoring sporting teams in schools and association clubs. Our Mission: Since our establishment, the management has always stressed on sports excellence as the focus and foundation of our growth and expansion. Our Principle:Pioneering technology In pursuit of high performance and developing top quality sports products, the managements guiding principle is to place technology as the lead and catalyst for the development of our business and brand. We will always place high emphasis on enhancing the performance of athletes and providing greater functionality and comfort in our products. To date, we have developed more than 30 patented technologies aimed at achieving this purpose.