NOAH COMPANY

Company Description

Noah is a leading provider of interactive education content in China. The Company develops and markets interactive, multimedia learning materials. The majority of Noah&＃039;s offerings are designed to complement prescribed textbooks used in China&＃039;s primary and secondary school curriculum, covering subjects such as English, Chinese, mathematics, physics, chemistry, biology, geography, political science and history. Noah delivers content primarily through handheld digital learning devices, or DLDs, into which content is embedded or subsequently downloaded at over 8, 500 points of sale, approximately 2, 000 download centers, or through the Company NOAH COMPANYbsite, ***** In addition, the Company derives a small portion of revenue from interactive electronic dictionaries, or e-dictionaries. In July 2007, Noah began operating after-school tutoring centers, leveraging its experience and brand to capture more opportunities in the supplemental education market. As of March 31, 2008, the Company had opened 10 after-school tutoring centers. In February 2008, the company announced the launch of a new strategic marketing initiative, called Access Noah, which partners Noah directly with public schools across China.