SIL Group

Company Description

The SIL Group are a full service global marketing research consulting firm. Through SIL Group international network of local affiliates, we offer a full range of marketing research and consulting services for clients and their agencies worldwide.

Founded in 1983, we work in all major markets throughout the Americas, Europe, and Asia. We combine global reach with local expertise to help our clients turn data into actionable knowledge.

Our professional staff are members of leading international professional organisations. We have published and presented on subjects ranging from international research methodologies to case histories on sector-specific marketing.

We are multilingual and multinational, with an orientation towards value-added customer service. Your representative is a senior manager, and serves as your primary point of contact from proposal through presentation.

Marketing Research
SIL Group staff provide a full range of marketing research services, from 'field and tab' through design, analysis and presentation. Research services include:

* Qualitative research (focus groups, depth interviews)
* Quantitative research (including web-based survey rsearch)
* Desk research /Market analysis
* Competive Intelligence/Business Intelligence (CI/BI)
* Study design and project management
* Analysis, report, presentation
* Data collection (CATI, Internet, Intercept) & tabulation

Consulting
SIL Group offer consulting services to help clients better understand and apply business information. Services include:

* Customer Satisfaction Tracking
* Customer Service Monitoring/Evaluation
* Competitive intelligence (data gathering, analysis)
* Market analysis (by category, by country, by segment)
* Marketing consulting (advertising, PR, promotion)

The SIL Group have over 25 years of experience in a broad range of consumer, business, and industrial product and service categories.

Business Philosophy: Client Value

Our staff are guided by two perspectives on our role:

Our business is to enhance the effectiveness and value of the client's business.

The value of the services we provide must exceed their cost.

We do this by maintaining high professional skills and standards, and by adhering to the strict ethical guidelines of our professional organisations. Our business is not only to provide data and information, but to also assist our clients in understanding and applying same, such that new knowledge can lead to effective action in the marketplace.