Soul Buddha Clothing

Company Description

Informally traded since 1998
Formally trading since 2004

Online Apparel: Shirts (Baseball, Tee Shirts, Raglan, Ribbed, etc), SSoul Buddha Clothingaters, Hoodies, Hats, Caps, Bags and Vests

Offline Apparel: Jeans, Shirts, Natural Necklacess/Bracelets/Bands

Fashion Style: Surfer, Sk8er/boarders, Xtreme Sports, Urban, Tribal, Street and clubbers/ravers

Quality: Top end quality merchandise (using Hanes and. Or Fruit of the Loom) and organic cotton. Also produce good quality budget clothing. Direct Printing used for top end quality products, durable heat transfer used for budget clothing.

Designs: Funky and original

Logo: Branded and distinctive (excellent brand value on surf/board and club/rave scenes)

BIOGRAPHY:
Soul Buddha happened when four life-long mates left a tiny seasidetown for an adventure. Their travels took them to London, where twobecame rising young guns in the worlds of PR and advertising. The third started down the road of becoming a very promising music journalist and the fourth a very talented young merchant banker.

They partied and life in the capital was good. But the bright lights andthe big city couldn't quell the desire for something different.

So the four set forth from London to travel far and wide; surfing, snowboarding and trekking in some of the most awe inspiring parts ofthe world. As good as the surf, the slopes and places they visitedwere there was an undiminished urge to move on. To see something new. To broaden the horizons, so to speak.

A few years down the road and a wisely managed nest egg wasconsiderably less than it had been in the beginning. Desk jobs andthe cut and thrust of their respective careers had lost something oftheir lustre. The foursome came upon a simple and ingeniousplan... To produce clothing designs - inspired by the places and sights they had seen - and sell them informally in the places they visited.

With beaches and mountains for offices, it was an inspired solution. And they enjoyed quiet success, slowly building a name for themselves by word of mouth. And all without a brand name or a logo. It wasjust cool to see sk8ers, snowboarders, surfers and ravers wearing their kit.

With a bit of success under their belt, and returning to somelocations more than others, they decided to push the boat out andapproach local retailers of surf, sk8er and raver wear.

Retailers loved the designs but always asked the same thing: What's the nameof the company? The four could never quite agree and it never seemedas important as catching another perfect set of waves or another sweetslope.

Then, one day, these four adventurers caught the most perfect set of waves they had ever caught on Australia's Gold Coast. Riding high afterwards, they spent the night on the beach with newfound mates philosophising, chatting, watching the stars and dancing around a bonfire to old skool r&b and classic soul tracks. A brief chill out session to the tunes of Barry White and one of thefour uttered the phrase "this dude is just pure Soul Buddha".

The four just looked at each other and there wasn't a need to say anything further. Blame it on Barry White, blame it on some great Australian lager, those waves or just that instant in time. Soul Buddha was born.